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Freight Madness!

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Hang on, why are freight prices so crazy?

 

There are a few things we need to consider.

For starters, the economy is getting stronger, meaning manufacturers are shipping more and taking up trucks (and loading docks). Good for some, but bad for others. Let’s not forget the extreme weather we had in 2017-2018, making trucks really hard to come by. Lastly, a new federal safety rule was launched back in December that now requires truckers to track their hours with electronic devices- remember time matters.

The bottom line, industries all over the country are feeling the impact, including printing. Customers need to be aware that freight prices will be affected and these are just a few reasons why.

 

*NMG Corporation will continue to do its best by setting realistic expectations for our customers when it comes to freight and we encourage others to do the same.

 

To read the full article by the Wall Street Journal, please click on the link below.

https://www.wsj.com/articles/a-shortage-of-trucks-is-forcing-companies-to-cut-shipments-or-pay-up-1516789800

A Shortage of Trucks Is Forcing Companies To Cut Shipments or Pay Up

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A Message from our Chief Financial Officer:

Hello All,

Please see the attached article from the Wall Street Journal (below). Now more than ever it is extremely important to satisfy our customers’ needs, not only from a production standpoint, but a budgetary standpoint. Currently, we are seeing volatile fluctuations when quoting freight for our customers. The attached article below lends some insight to the cause of these variations.

We are doing our best as a company to set realistic expectations for our customers and please keep this in mind when quoting freight to your customers. The price you get today may very well be off from the actual price when you call to schedule your pick-up/delivery.

Just thought we would share this recent information with all of you. Best wishes and we hope you continue to have a successful 2018!

 

Sincerely,

 

Mike Bradley

Chief Financial Offier

NMG Corporation

National PCC Week 2017

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The NMG sales team, Alyson Baehrle and Allison Rigler had a wonderful time last week exhibiting during “National PCC Week 2017”, jointly presented by the Greater NJ & Greater Hudson Valley Postal Customer Council.

Congratulations to all the PCC award winners and thank you GNJPCC and GHVPCC for having us!

If you have questions regarding an upcoming direct mail campaign, please contact 610-524-1600 or email info@nmgcorp.com for more information.

Be sure to visit us at www.nmgcorp.com !!

For More information about the Greater NJ and Greater Hudson Valley Postal Customer Council please click on the following links:

http://www.gnjpcc.com/index.html

http://www.hvpcc.org/

 

Direct Mail Printing In Wayne Pa

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Our Service

In our industry, a missed deadline is a lost opportunity. It’s simple, we do not make promises we can’t keep and truly believe honesty is the best policy. Great service goes well beyond project delivery. It is about adding extra value in forms such as responsiveness, creative suggestions, process improvement, open communication — whatever it takes to get the job done right.

 Direct Mail

NMG has been partnering with leading high-volume mailers and direct response agencies since the mid-1980’s in the Wayne area. Whether your campaign is designed to boost membership, affinity, or subscriptions, we can help you plan and produce components ranging from forms, inserts and statements, business-reply cards and envelopes.

  • Envelopes
  • Letters
  • Forms
  • Inserts
    • Pharma
    • Legal
    • Bank
  • Brochures
  • Buckslips
  • Cards

Call Us 610-524-1600

Direct Mail Printing In Chester County PA

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Our Service

In our industry, a missed deadline is a lost opportunity. It’s simple, we do not make promises we can’t keep and truly believe honesty is the best policy. Great service goes well beyond project delivery. It is about adding extra value in forms such as responsiveness, creative suggestions, process improvement, open communication — whatever it takes to get the job done right.

 Direct Mail

NMG has been partnering with leading high-volume mailers and direct response agencies since the mid-1980’s in the Exton Chester County area. Whether your campaign is designed to boost membership, affinity, or subscriptions, we can help you plan and produce components ranging from forms, inserts and statements, business-reply cards and envelopes.

  • Envelopes
  • Letters
  • Forms
  • Inserts
    • Pharma
    • Legal
    • Bank
  • Brochures
  • Buckslips
  • Cards

Call Us 610-524-1600

Direct Mail Printing In Exton PA

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Our Service

In our industry, a missed deadline is a lost opportunity. It’s simple, we do not make promises we can’t keep and truly believe honesty is the best policy. Great service goes well beyond project delivery. It is about adding extra value in forms such as responsiveness, creative suggestions, process improvement, open communication — whatever it takes to get the job done right.

NMG has been partnering with leading high-volume mailers and direct response agencies since the mid-1980’s in the Exton Chester County area. Whether your campaign is designed to boost membership, affinity, or subscriptions, we can help you plan and produce components ranging from forms, inserts and statements, business-reply cards and envelopes.

  • Envelopes
  • Letters
  • Forms
  • Inserts
    • Pharma
    • Legal
    • Bank
  • Brochures
  • Buckslips
  • Cards

Call Us 610-524-1600

 

Commercial Printers in West Chester Pa

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Our Quality

Commercial Printer

For more than thirty years in Commercial Printer, NMG has remained committed to excellence in everything we do. Whether it is the loyalty of our customers and employees, or our network of industry partners, we bring a demand for precision and personal attention to every project.

Our Service

In our industry, a missed deadline is a lost opportunity. It’s simple, we do not make promises we can’t keep and truly believe honesty is the best policy. Great service goes well beyond project delivery. It is about adding extra value in forms such as responsiveness, creative suggestions, process improvement, open communication — whatever it takes to get the job done right.

Our Assurance

When you become our one of our Commercial Printer customers in the   West Chester PA area, we will make sure your project is completed in the most efficient and economical way possible. Customers can trust that NMG will anticipate and identify any potential problems before they surface and strive to keep you updated as important production milestones are met. We go the distance for you because lasting relationships are the key to our future success.

Call Us 610-524-1600

Great Direct Mail Examples From My Mailbox

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Call me crazy, but I look forward to getting my mail each day, partly because we do direct mail all the time, but also partly because of my curiosity on what is being sent by others. Of course I am super critical of what I receive; looking at the condition it is in, if there is personalization, if there are errors and if it captures my attention. You would think that now with my mailbox being less full that more would stand out to me, but most of the time, that is not the case. As marketers we need to step up our game! Have you been keeping an eye on your mailbox? What worked on you? I keep a stash of the ones that worked on me for reference on client projects. Let’s look at a couple of great ones.

The first example is a retention piece. It has been a while since I bought from them so they are sending me a special offer. (Always a good idea.)

Mail Piece 1: A 5×7 envelope, tri-folded card with attached coupon card

The envelope was blue with just my address, a return address and a tagline of “Very Special Offer For Summer.” The card was setup like a standard greeting card, once you open the first panel there is a personalized short greeting on the inside panel and a half size final panel on the right. To the left of the greeting was the attached coupon card with my name on it and the offer was for a free pair of shoes when I buy one pair. (Buy-one get-one free is great!) The short panel was perfed to allow me to tear it off and share an offer with a friend. The friend offer was 50 percent off a pair of shoes when they bought a pair. (This is a great way to extend your direct mail reach and quickly gain new customers. People decide to buy based on recommendations, who better than a friend to provide that recommendation?) Of course I bought the shoes and I gave the other coupon to a friend who also bought shoes.

Retention mailings work very well. You know purchase history and the value that customer has to you so you can make an appropriate, compelling offer to get them to buy again. Have you considered doing a share with a friend offer? They work great! We highly recommend them.

Mail Piece 2: A 6×11 Postcard

Now if you are like me, you do not normally get excited about a postcard — but this one was different. The first thing I noticed was my name on a tackle box next to a woman fishing. (Yes, I love to fish.) Normally when I get postcards selling fishing things, there is always a man on the card. Not that appealing to me. This card was so much better. There was no other copy on this side of the card. When I turned it over, I realized it was fully personalized with not just my name and address, but with tackle that was of interest to me. I am not a lure fisherwoman, but I get mailers all the time trying to sell me lures. This card had various bait and hooks. So the discount offer was for 25 percent off any of the items on the card. (Wow, an offer I can use for tackle I want!) Did I use it? Of course I did! The true advantage to personalization is that the mailer will appeal directly to the needs or wants of the recipient. This becomes a valuable piece of mail to them.

So why am I sharing my mail? Because I want to give you real-life examples of mail pieces that work! They work best when they stand out and are relevant to the recipient. Are you creating your direct mail this way? When you do your ROI will show it. Are you ready to be creative and make the best direct mail piece yet? Do you have any pieces that you received that were great?

 

 

Article from

http://www.targetmarketingmag.com/post/great-direct-mail-examples-mailbox/

 

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What’s the Deal With Billboards?

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Printing and Advertising

I just got back from a fantastic — however, too short — trip to the Adirondacks. I unplugged, showed my boyfriend one of my favorite places on earth, did some hiking, played in a ridiculous 3-inning wiffle ball tournament with my cousins and regularly wondered during my drive up north why certain marketers still feel the need to invest in billboards.

Now, don’t get me wrong … the billboards that alert you to an upcoming deluxe truck stop in 10 miles, or a brewery and restaurant two exits away are 100 percent okay by me. They provide travelers with quick information that is actionable 98 percent of the time. Good deal.

However, the billboard for a digital agency that I saw on 95 North? That is a billboard I question.

Now, I didn’t get a shot of the billboard because I was driving, and mentioning WHO it is also doesn’t really matter for this post. Why? Because I don’t know much about this company (though I just did a little googling), and I think I want to keep looking at this from a blind perspective. So let’s get back to that.

The billboard hails the company as an expert in SEO, PPC, social, Web design … all things that are digital, pasted onto essentially a huge sign by the interstate. And sure, we see display ads everywhere: bus stop shelters, inside train cars, on subway walls. But in most of those settings, the prospect is sitting or standing still, can take in the information, and if there is a call to action, can take it.

Because they’re not driving a vehicle 72 mph down the highway.

I’m not sure how many people are going to be able to take action on a billboard like that. Perhaps if they drive that way to work every day, the name will stick in their heads and they’ll remember to look the company up once they get in the office … maybe. Depends on how gnarly that inbox is.

But I certainly hope I don’t see someone looking this company up on their phone as they floor it to get to work on time.

So I ask: Why? What’s the point for this kind of advertising? On one hand you might tell me that this company sticks out among the Utz pretzel and various beer billboards (all brand exposure focused), and on the other hand I’ll say that I don’t know if I can trust a company who sinks cash into billboards. And don’t get me started on the billboards I’ve seen with QR Codes (thankfully, fewer and fewer nowadays).

That said, the digital billboards that Netflix had for the Santa Clarita Diet were pretty great.

 

Article from

What’s the Deal With Billboards?